Showing posts with label Social. Show all posts
Showing posts with label Social. Show all posts
Tuesday, 21 May 2013
How is Social Media Changing Search Marketing?
In this month’s video segment I decided to compile several 30 second soundbytes from the recent Social Media Marketing World Conference. I asked several content creators what their thoughts were on how social media is changing search marketing.
Highlights:How Social will impact the way people search: Andrea Vahl, Social Media ExaminerWhy Social Media is Becoming Search: Sarah Robinson, FierceLoyaltybook.comThe Fusion of Social Graph and Search (Mari Smith, Marismith.com)The Power of Author Rank in Your SEO Rankings (Beth Hayden, BethHayden.com)The Role that Active Communities Will Play in Your Search Ranking (Ekaterina Walter, Intel)Why Google + is going to be Extremely Important for Your Success (Ricardo Bueno, Copyblogger)The Impact the Social Media Metrics Will Have on the Future of Content and Search (Jason Miller, Marketo)
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What makes Coca-Cola the No-1 SuperBrand in Social Media?
Who else has completed more than 80 years of Olympic Partnership with largest-ever activation? Which brand has ever covered more than 275,000 miles across 186 countries in 365 days? Who gets the credit for activating a campaign that made fan cast nearly 910,000 votes, almost 7.3 million sabotages and accounted for virtually 3 million YouTube views?
Yes! You have guessed it right; Coca-Cola is the name that has registered millions of fan engagements. Coca-Cola leads all brands across the world in terms of social media impressions. This food and beverage MNC alone accounts for nearly 14% of the 10.6 billion impressions generated by the top 100 consumer brands, if survey reports by a credible source are to be believed. What makes it the #1 Brand in Social Media is a talisman in itself, an exemplary execution of social media marketing strategies to drive higher sales and tighter community involvement. Social media around the globe is filled with mentions of this brand. Coca-Cola is mentioned in over 9,500 blogs, 270 Facebook pages and around 1500 times on Twitter to recipe a powerful social media presence.The mentions are generally about what’s going around in Coca-Cola with certain facts and its history.
Over the years, this company has built a formidable follower base that responds to posts, tweets and blogs daily for optimum engagement. You may ask that several other companies enjoy strong social media presence then why only Coca-Cola leads the chart? Well read along to find what makes Coca-Cola the No-1 SuperBrand in Social Media.Expertise to EngageOn Facebook Coca-Cola has around 62790856 likes with over 710909 talking about it and 400,000 followers on Twitter. The unyielding focus of this food and beverage giant on reaching people all around the globe via social media networks have accounted for such startling figures. Most of the campaigns for Coca-Cola are owned by fans and enthusiastic advocates of the brand. The posts on Facebook and Twitter are conversational, engaging and rarely have a promotional feel. In short, they know how to engage their audience. Their Facebook page is mostly run by fans and their opinions, videos, stories and photos are regularly updated for optimal community engagement.Engagement Means More than Sales
Is Coca-Cola earnest about its social media marketing? Yes! It is without doubt. Detailed study of recent social media trends through well-defined monitoring programs for better consumer-behavior insights and active participation has always been the basics of Coca-Cola’s blogs. The comments, queries and other feedback are highly valued and answered as soon as possible. Its social media strategy stands on the pillars of review, respond, record and redirect.Again, small mention on the blogs breaks the ice to which followers respond and comments influx from all around the world. Coca-Cola’s highly imaginative approach of developing and uploading images, blogs, video vignettes and other meaningful applications make its blogs a wonder-house for social media marketing and engagement.
Coca-Cola understands that Social Media marketing is more about community engagement than advertising as loyalty means more than sale. The art lies in understanding “What a Brand Stands For” and accordingly creating its personality on the social media promoting it across a variety of media. Even for a super brand like Coca-Cola continual quest to find new ways to engage fans is a must or else its stardom will quickly wear off.
View the Original article
Yes! You have guessed it right; Coca-Cola is the name that has registered millions of fan engagements. Coca-Cola leads all brands across the world in terms of social media impressions. This food and beverage MNC alone accounts for nearly 14% of the 10.6 billion impressions generated by the top 100 consumer brands, if survey reports by a credible source are to be believed. What makes it the #1 Brand in Social Media is a talisman in itself, an exemplary execution of social media marketing strategies to drive higher sales and tighter community involvement. Social media around the globe is filled with mentions of this brand. Coca-Cola is mentioned in over 9,500 blogs, 270 Facebook pages and around 1500 times on Twitter to recipe a powerful social media presence.The mentions are generally about what’s going around in Coca-Cola with certain facts and its history.
Over the years, this company has built a formidable follower base that responds to posts, tweets and blogs daily for optimum engagement. You may ask that several other companies enjoy strong social media presence then why only Coca-Cola leads the chart? Well read along to find what makes Coca-Cola the No-1 SuperBrand in Social Media.Expertise to EngageOn Facebook Coca-Cola has around 62790856 likes with over 710909 talking about it and 400,000 followers on Twitter. The unyielding focus of this food and beverage giant on reaching people all around the globe via social media networks have accounted for such startling figures. Most of the campaigns for Coca-Cola are owned by fans and enthusiastic advocates of the brand. The posts on Facebook and Twitter are conversational, engaging and rarely have a promotional feel. In short, they know how to engage their audience. Their Facebook page is mostly run by fans and their opinions, videos, stories and photos are regularly updated for optimal community engagement.Engagement Means More than Sales
Is Coca-Cola earnest about its social media marketing? Yes! It is without doubt. Detailed study of recent social media trends through well-defined monitoring programs for better consumer-behavior insights and active participation has always been the basics of Coca-Cola’s blogs. The comments, queries and other feedback are highly valued and answered as soon as possible. Its social media strategy stands on the pillars of review, respond, record and redirect.Again, small mention on the blogs breaks the ice to which followers respond and comments influx from all around the world. Coca-Cola’s highly imaginative approach of developing and uploading images, blogs, video vignettes and other meaningful applications make its blogs a wonder-house for social media marketing and engagement.
Coca-Cola understands that Social Media marketing is more about community engagement than advertising as loyalty means more than sale. The art lies in understanding “What a Brand Stands For” and accordingly creating its personality on the social media promoting it across a variety of media. Even for a super brand like Coca-Cola continual quest to find new ways to engage fans is a must or else its stardom will quickly wear off.
View the Original article
Monday, 20 May 2013
Simple Steps to Creating an Effective Social Media Strategy
Why is social media so important? More people are using social media through their mobile phones, computers, and tablets than talking, calling, emailing and texting. Do you find this surprising? I know I don’t. Some businesses have gone to the extent of allowing 30 minutes a day for their employees to use social media.There’s a lot more to engaging in social media marketing than creating a few profiles and posting a few links. Without taking a measured approach to the situation, you’re not going to be able to make the most of what is a very powerful and influential strategy.
There are thousands of other companies competing for social media users’ attention, so laying the right groundwork is crucial.Create a strategy you can maintainIn order to be effective, your social media marketing efforts have to be ongoing. There is no finish line. As you reach goals, you need to create new ones. Otherwise, you’re sure to go backwards. By understanding the importance of having an ongoing social media strategy, you will be ahead of the game from the start. Check out the chart below illustrating the key phases in setting goals
Assess the Situation
You need to know where you are in order to get where you’d like to be. With that in mind, you should make the following assessments:What is Your Main Goal with Social Media?Stay focused. What do you want your strategy to achieve? There are three broad options: raising awareness, increasing loyalty and increasing sales. Select one and focus on it.Listening – Listen to what others are saying about your business.Tip: Use Twitter, Facebook & LinkedIn search function to search your brand or product/service. It will populate a list of tweets, posts etc. that others have published. Setup a Google Alert to monitor business mentions around the web.Communicating – This is about getting your message across to your target audience. This could be for you current advertising efforts and making it more socially interactive.Make it Viral / Word of Mouth – Connect with key influences / customers in your industry and make them spread the word. i.e. Retweet, Share, Like, Google +1’s etc.Customer Care – Social Media is fast becoming the future of customer service. You can help your customers with a support enquiry and other customers can help each other
.Example: I tweeted about how frustrated I was not being able to get a HP driver for my printer, even though I contacted them several times via phone and email. Within a few hours, a HP representative contacted me via Twitter to resolve my issue.Understand your customers’ needs – Receive customer feedback and understand the needs of potential customers through a customer feedback form, complaints form or survey.Identifying Your Target AudienceWho is Your Audience?Social media is all about connecting with others. First think about your target audience and study/learn about them.It is important to understand how they contribute in social media and through which mediums.
Social media users generally fall into the following categories:Creators: These users are responsible for publishing content such as blogs, websites, video, music etc.Conversationalists: Update their social networking site by updating their status & posting tweetsCritics: Users who actively review and rate products. Make comments on blogs and contribute to content and online forums.Collectors: Users who vote on websites & add tags to photos.Joiners: These users create social media profiles on social media sites such as Facebook, Twitter, LinkedIn & Google PlusSpectators: They search the web reading blogs, watching videos on YouTube, reading forum posts and tweets.Inactives: Does not do any of the above.Through surveys and other data, learn as much as you can about your target customers’ challenges, needs and wants. Use online survey tools such as Survey Monkey or User Report and read this article to learn more about creating an effective online survey.
By knowing where your audience falls on the spectrum, you’ll have an easier time creating an effective social media strategy.How to Proceed?After determining a course of action, put it in writing. Make sure your entire team is on the same page.In the meanwhile, make sure your goals are specific, measurable, attainable, realistic and timely.Put Your Plan into ActionWith the completion of the planning and assessing phase, you should be ready to implement your social media strategy. The key to doing so effectively is by using a content calendar. This is crucial for keeping you focused and your efforts on track. Assigning responsibility to tasks makes people accountable as well. I found this detailed content calendar (Free download) by Populate Digital. This calendar will specify the theme of the content that you will use in your campaign, when and where it is shared, who creates it and the mode of delivery.To enhance your social media strategy, you should plan on using a variety of different tools. Use hootsuite for your social media management. Social media icons and plugins should be added to your website, e-commerce site and on content pages. Make it as easy as possible for someone to share and like your stuff. Promote your social media networks on company emails, letterheads, invoices, business cards and other places.
Use promotions and contests/giveaways to engage your target audience and get them involved. Continually demonstrate what you have to offer.Use paid advertising, such as StumpleUpon Paid Discovery or Facebook Advertising to promote your business outside your reach.Tip: Make sure your social buttons on your website are visible. Tools such as ShareThis or AddThis are simple plugins that can add social buttons to your website.Evaluate Your SuccessYou should give your social media strategy a little time to gain momentum; after about two or three months, you should perform an in-depth evaluation to determine whether your strategy is producing results or not. Specific metrics such as shares, likes, subscribers, click rates, sales that originated in social media channels and conversion rates should be analysed with care.Monitor your social media engagement through Online Monitoring Tools such as Klout or Edge RankTip: A free tool Google Alerts can help you monitor your brand keywords to listen to what people are saying about you.If your efforts seem to be producing results, run with it. Don’t just rest on your laurels. Mix things up a little. Now is the time to roll out Facebook ads, live question-and-answer sessions, Google Hangouts and other webinars, contests that span across multiple social media outlets and more.Wash, Rinse, Repeat
To ensure the ongoing effectiveness of your social media strategy, go back to the beginning and start again. Lay out a new plan with new objectives based on fresh assessments. Implement a revised plan with updated goals. Evaluate its success by analysing specific metrics. By continually going through this cycle and building upon what you learn, you will be able to achieve incredible results through your social media marketing efforts.
View the Original article
There are thousands of other companies competing for social media users’ attention, so laying the right groundwork is crucial.Create a strategy you can maintainIn order to be effective, your social media marketing efforts have to be ongoing. There is no finish line. As you reach goals, you need to create new ones. Otherwise, you’re sure to go backwards. By understanding the importance of having an ongoing social media strategy, you will be ahead of the game from the start. Check out the chart below illustrating the key phases in setting goals
Assess the Situation
You need to know where you are in order to get where you’d like to be. With that in mind, you should make the following assessments:What is Your Main Goal with Social Media?Stay focused. What do you want your strategy to achieve? There are three broad options: raising awareness, increasing loyalty and increasing sales. Select one and focus on it.Listening – Listen to what others are saying about your business.Tip: Use Twitter, Facebook & LinkedIn search function to search your brand or product/service. It will populate a list of tweets, posts etc. that others have published. Setup a Google Alert to monitor business mentions around the web.Communicating – This is about getting your message across to your target audience. This could be for you current advertising efforts and making it more socially interactive.Make it Viral / Word of Mouth – Connect with key influences / customers in your industry and make them spread the word. i.e. Retweet, Share, Like, Google +1’s etc.Customer Care – Social Media is fast becoming the future of customer service. You can help your customers with a support enquiry and other customers can help each other
.Example: I tweeted about how frustrated I was not being able to get a HP driver for my printer, even though I contacted them several times via phone and email. Within a few hours, a HP representative contacted me via Twitter to resolve my issue.Understand your customers’ needs – Receive customer feedback and understand the needs of potential customers through a customer feedback form, complaints form or survey.Identifying Your Target AudienceWho is Your Audience?Social media is all about connecting with others. First think about your target audience and study/learn about them.It is important to understand how they contribute in social media and through which mediums.
Social media users generally fall into the following categories:Creators: These users are responsible for publishing content such as blogs, websites, video, music etc.Conversationalists: Update their social networking site by updating their status & posting tweetsCritics: Users who actively review and rate products. Make comments on blogs and contribute to content and online forums.Collectors: Users who vote on websites & add tags to photos.Joiners: These users create social media profiles on social media sites such as Facebook, Twitter, LinkedIn & Google PlusSpectators: They search the web reading blogs, watching videos on YouTube, reading forum posts and tweets.Inactives: Does not do any of the above.Through surveys and other data, learn as much as you can about your target customers’ challenges, needs and wants. Use online survey tools such as Survey Monkey or User Report and read this article to learn more about creating an effective online survey.
By knowing where your audience falls on the spectrum, you’ll have an easier time creating an effective social media strategy.How to Proceed?After determining a course of action, put it in writing. Make sure your entire team is on the same page.In the meanwhile, make sure your goals are specific, measurable, attainable, realistic and timely.Put Your Plan into ActionWith the completion of the planning and assessing phase, you should be ready to implement your social media strategy. The key to doing so effectively is by using a content calendar. This is crucial for keeping you focused and your efforts on track. Assigning responsibility to tasks makes people accountable as well. I found this detailed content calendar (Free download) by Populate Digital. This calendar will specify the theme of the content that you will use in your campaign, when and where it is shared, who creates it and the mode of delivery.To enhance your social media strategy, you should plan on using a variety of different tools. Use hootsuite for your social media management. Social media icons and plugins should be added to your website, e-commerce site and on content pages. Make it as easy as possible for someone to share and like your stuff. Promote your social media networks on company emails, letterheads, invoices, business cards and other places.
Use promotions and contests/giveaways to engage your target audience and get them involved. Continually demonstrate what you have to offer.Use paid advertising, such as StumpleUpon Paid Discovery or Facebook Advertising to promote your business outside your reach.Tip: Make sure your social buttons on your website are visible. Tools such as ShareThis or AddThis are simple plugins that can add social buttons to your website.Evaluate Your SuccessYou should give your social media strategy a little time to gain momentum; after about two or three months, you should perform an in-depth evaluation to determine whether your strategy is producing results or not. Specific metrics such as shares, likes, subscribers, click rates, sales that originated in social media channels and conversion rates should be analysed with care.Monitor your social media engagement through Online Monitoring Tools such as Klout or Edge RankTip: A free tool Google Alerts can help you monitor your brand keywords to listen to what people are saying about you.If your efforts seem to be producing results, run with it. Don’t just rest on your laurels. Mix things up a little. Now is the time to roll out Facebook ads, live question-and-answer sessions, Google Hangouts and other webinars, contests that span across multiple social media outlets and more.Wash, Rinse, Repeat
To ensure the ongoing effectiveness of your social media strategy, go back to the beginning and start again. Lay out a new plan with new objectives based on fresh assessments. Implement a revised plan with updated goals. Evaluate its success by analysing specific metrics. By continually going through this cycle and building upon what you learn, you will be able to achieve incredible results through your social media marketing efforts.
View the Original article
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